TKD CONSULTING
TRUST · ACCOUNTABILITY · OUTCOMES
The Minimum Viable Offer
The MVO is TKD's entry-point engagement — designed to be low-risk enough for a new client relationship, and high-value enough to stand entirely on its own.
It is not a sampler. It is not a loss leader. It is a complete, standalone diagnostic that tells you exactly where execution is breaking down — and what to do about it.
The One-Line Pitch
"In three weeks, for a flat $3,500, we'll tell you exactly where your business is losing money, momentum, and people — and give you a prioritized action plan to fix it."
— USE THIS WORD FOR WORD IN OUTREACH AND DISCOVERY CALLS
LOW RISK
Fixed price. No open retainer. Guaranteed or refunded.
HIGH VALUE
8 deliverables. 3–4 weeks. Finds what others miss.
CLEAR EXIT
Standalone engagement. Client chooses next step. No pressure.
Why This Is the Right Entry Point
It's bounded.
Three weeks, flat fee, defined deliverables. Easy to approve, easy to start.
It's credible.
A fixed-price guarantee signals confidence, not desperation. Clients take it seriously.
It's low commitment.
They're not hiring a consultant. They're buying a diagnosis. Completely different decision.
It builds trust fast.
By the readout session, TKD has already demonstrated value. The relationship is established before the upsell conversation starts.
It converts.
A $3,500 fixed offer closes faster than a $25k retainer proposal. It reduces decision friction to near zero.
It generates proof.
Every completed audit is a case study. Every case study is a sales asset.
It creates the upsell naturally.
The audit surfaces the work. The client sees it. The next conversation writes itself.
It demonstrates the TKD difference.
The audit IS the pitch. The work speaks louder than any proposal.
Engagement Timeline
Field-level interviews: 2–3 managers or operators below leadership
Decision flow mapping session
Process and systems documentation walkthrough
Revenue leakage and accountability gap scan
Objection Handling
"We've done audits before. They didn't change anything."
"We don't have time for a consulting engagement right now."
"How is this different from hiring a fractional COO?"
"$3,500 feels like a lot for three weeks."
"We already know what our problems are."
The Natural Upsell Path
The audit isn't the destination. It's the on-ramp. Here's the natural progression — no pressure, no sales pitch. The work creates the next conversation.
01
The Audit
$3,500
Entry point. Standalone diagnostic. Fixed price, fixed scope. Guaranteed or refunded.
02
Implementation Sprint
$8–15k
TKD executes the top 2–3 priorities from the audit. 60 days. Measurable outcomes.
03
Embedded Engagement
$15–35k
90-day embedded partnership. TKD works inside your business to build the operating system.
What You Walk Away With
Everything below is produced during the three weeks and handed to your team in the readout session.
Current-State Assessment
A clear, honest picture of how your business actually runs today — not how the org chart says it does.
Gap Analysis + Priority Matrix
Where execution is breaking down, ranked by impact and effort so you know what to fix first.
90-Day Execution Roadmap
A sequenced plan with owners and milestones — not a wishlist, a schedule.
Accountability Architecture
Who owns what, who reports to whom, and where decisions actually get made.
Executive Debrief
A live working session with leadership — findings, priorities, and owner assignments decided in the room.
Revenue Leakage Log
The specific places money is slipping between quote and cash, flagged and quantified.
Scalability Stress Map
The systems and processes that will break first when you try to double.
Ground-Truth Findings Memo
A written record of what we found, what we recommend, and why — in plain language.
What Standard Audits Miss
Most audits check compliance and finances. They miss the execution gaps that actually stall growth. Here's what we look for that they don't.
BLIND SPOT 01
Revenue leakage between quote and cash
Where deals close but money never fully arrives — discount creep, unbillable scope, invoicing lag.
BLIND SPOT 02
Accountability gaps
Work that everyone assumes someone else owns. The audit names the owner or names the gap.
BLIND SPOT 03
Decision bottlenecks at the leadership layer
Where the org waits on one person to approve what five people could decide.
BLIND SPOT 04
Process drift between the SOP and the floor
The documented process and the real process are two different things. We find the real one.
BLIND SPOT 05
Scalability stress points
The systems that work at your current volume and break the moment you add a zero.
BLIND SPOT 06
The strategy-to-frontline translation gap
Where the plan leaves the boardroom clear and arrives at the floor as noise.
Is This Right for You?
Right Fit
Wrong Fit
The Offer at a Glance
$3,500
Fixed Price
3 Weeks
Engagement Length
8
Named Deliverables
100%
Refund Guarantee
We don't just advise — we embed, we challenge assumptions, and we help your organization build the clarity and accountability it needs to execute.
© TKD CONSULTING · TRUST · ACCOUNTABILITY · MEASURABLE OUTCOMES
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